As the world economy got better, so did mine (though one thing was not directly related to the other). I got a job as a research assistant, and the pay was better. Going to Wal-Mart became a more pleasant experience. Instead of going directly to the Great Value-brand product, I now had the opportunity to browse around in search for the right cereal. Steps 2 and 3 of the decision-making process became more complex. I had to evaluate the different brands and the different flavors. Choosing a flavor wasn’t as hard; I love chocolate. The brand was more difficult to select. Many brands offer chocolate-flavored cereals so I had to try some of them before reaching a conclusion. After overcoming deception, I decided that Special K’s Chocolatey Delight by Kellogg’s was the one for me. Post-purchase dissonance was reduced as I found the love of my life, cereal-wise.
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